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The Locker
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WHOOP at the U.S. Army All-American Bowl and National Combine

Sleep and Recovery Have Helped Make Tom Brady the Greatest Quarterback Ever

Coaches Need Performance Optimization Too (Not Just Players)

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76ers Too Cautious with Joel Embiid?

Wednesday, ESPN and ABC news reported that as part of the NBA’s new collective bargaining agreement the league and players will form a “wearables committee.” From ESPN’s Tom Haberstroh: “In April, ESPN.com reported that the Cleveland Cavaliers were notified by the league office that guard Matthew Dellavedova was not allowed to wear a device called…

WHOOP and MLB Conduct Largest Performance Study Ever in Pro Sports

“WHOOP and MLB Announce Findings of Largest Performance Study Ever Conducted in Professional Sports.” On my first day at WHOOP, in the midst of filling out HR paperwork and getting my new computer set up, my boss grabbed me on his way into a meeting and said “Hey, I think you might enjoy sitting in…

The Day You Became a Better Athlete

Welcome to the Locker You will become a better athlete when you decide that rest is as important as exercise.  That’s a secret that athletes like LeBron James and Tom Brady have known and acted on.  The key is to understand your body continuously – 24/7. When I was a college athlete I struggled with…

Why WHOOP Uses the Best Information Designer in the World

We want things now.  We want things to arrive yesterday, projects to be completed today, and people to respond back faster than humanly possible. We need information and we need it fast. Take a look at the wearable market. Many devices out there give mediocre insights, at best. They track steps, record sampled heart rate,…

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