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Will Ahmed Will Ahmed
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Will Ahmed is the Founder & CEO of WHOOP, the first scientifically-grounded system worn by the best athletes in the world to positively change behavior and unlock peak performance. Will launched WHOOP out of the Harvard Innovation Lab with his co-founders John & Aurelian, when as captain of the Harvard Men’s Varsity Squash team, he became deeply interested in how strain, recovery and sleep affected an athlete’s performance. WHOOP is currently used by Olympians, military, the world’s top trainers, and teams across all major U.S. professional and collegiate sports leagues. Will authored The Feedback Tool: Measuring Fitness, Intensity & Recovery in Sports, and was named a Harvard College Scholar for finishing in the top 10% of his class.

WHOOP Approved for In-Game Use in Major League Baseball

WHOOP has officially been approved by Major League Baseball to be worn in games for the upcoming 2017 season. The WHOOP Strap is the first continuous product of its kind to be given such approval by MLB and this also marks the first opportunity for professional athletes to officially wear WHOOP during games in U.S.…

The Day You Became a Better Athlete

Welcome to the Locker You will become a better athlete when you decide that rest is as important as exercise.  That’s a secret that athletes like LeBron James and Tom Brady have known and acted on.  The key is to understand your body continuously – 24/7. When I was a college athlete I struggled with…

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