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Allison Lynch Allison Lynch
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Allison Lynch is a Marketing Communications Coordinator at WHOOP. Since graduating with a Creative Writing degree 2012, Allison has found her niche writing for start-ups in the fitness and wellness space. An avid runner, Allison lives and trains in Boston and competes nationally with the Greater Boston Track Club.

The Power of Pilates: Meet Erin Kennedy

In 2004, Erin Kennedy got laid off from her corporate job. Seizing an opportunity to change career paths, Erin decided she would help others make significant improvements to their bodies, the same way she had a few years earlier. Within a year, she opened up her own Pilates studio, The Body Center, in Brookline, MA.…

To Be A Better Runner, Try Hitting The Breaks

Several months ago, I toed the 5000m starting line at the USA Track & Field Outdoor Club National Championships. It was my first time running on the cherished Franklin Field at UPenn, where hundreds of NCAA studs and Olympians had graced the bright red Mondo lanes before. Leading up to my race, I remember feeling…

Unlocking Human Potential: The Sub-2 Hour Marathon

A sub-2 hour marathon would be one of the most incredible feats of human performance the running world has ever seen. Here’s how it might be able to happen. If you’re a runner or an endurance sports enthusiast, by now you’ve heard of Nike’s plan to break one of the most challenging (and so far,…

WHOOP // MLB Part 3: Empower Athletes, Improve Their Fitness

This past June, WHOOP partnered with Major League Baseball to see how performance-enhancing data could provide a deeper look into players’ training and behavior, and potentially improve their fitness. Over the course of four months, WHOOP monitored the physiological data of 230 minor league athletes from 28 different teams, making it the largest performance study…

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