The holidays are about friends, family, joy, and giving. Unfortunately, making time for all of that can also take a lot out of us.

A study from the American Psychological Association found that 38% of people in the U.S. reported an increase in stress during the holidays. Shopping for the right gifts, worrying about expenses, fighting the constant crowds, finding time to get everything done, and dealing with in-laws are just a few of the many things that raise our stress levels–and stress is only the beginning.

From Thanksgiving through New Year’s, travel, unhealthy eating (not to mention the corresponding weight gain), additional alcohol consumption, and the general disruption of our normal day-to-day routines all impact our ability to perform at a high level.

Looking back at WHOOP data collected last year, we can see signs of these things taking their toll. For example, WHOOP users slept 3.5% less on average during Thanksgiving week a year ago than they did during a typical week in the past 12 months. We also observed similar sleep-loss patterns prior to each of the major holidays.

As 2017 comes to a close, rather than succumb to all the struggles associated with this time of year, WHOOP is throwing down the gauntlet and challenging you to thrive this holiday season. What better way to do that than by monitoring your daily Strain, Sleep, and Recovery?

There’s something we’ve heard time and time again from WHOOP users in all walks of life, ranging from world-class athletes to recreational enthusiasts: It’s always easier to reach and maintain your goals when there’s a support network to inspire you, or teammates to hold you accountable. We know that it can be difficult to stay motivated when making the effort to eat, sleep and recover better–which is why we don’t want you to do it alone.

With that in mind, this Black Friday we’d like to enable you and your loved ones to thrive the holidays together: Get WHOOP, Share WHOOP.

From November 24-27 (Black Friday through Cyber Monday), when you buy a WHOOP Strap for yourself with the code THRIVE, we’ll give you a second one absolutely free to share with someone you want to thrive with. And as a thank you to our loyal base of current WHOOP users, you can get WHOOP at 50% off for whoever you’d like to thrive alongside you (check your inbox).

Additionally, those who purchase WHOOP Straps during our Get WHOOP, Share WHOOP promotion will have the opportunity to join Team Thrive and see how they stack up against others looking to #ThriveTheHolidays. Members of Team Thrive, which includes a cross section of current WHOOP users and a select group of pro athletes in a variety of sports, have the ability to view and compare daily Strain, Sleep, and Recovery metrics for each individual on the team.

In the weeks ahead, we’ll be examining data from Team Thrive. Are certain times around the holidays more strenuous than others? When are people able to get the most and least sleep? What are the circumstances that lead to the highest and lowest Recoveries? We’ll also be sharing some of the more entertaining stories from team members in their quest to thrive this holiday season.

For details and more information on our “Thrive the Holidays” challenge, read the full press release via Business Wire.

Don’t just survive the holidays, thrive–with WHOOP.

 

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